Danske Bank strengthens
commitment to Northern Ireland

As part of its long term commitment to the Irish market, Danske Bank announced today a new organisational set-up for its operations in Northern Ireland and Ireland. 

The new structure will take effect on 1 June 2012.  The re-organisation mirrors a similar Group wide set-up being introduced in all Danske Bank operations.  Northern Bank and National Irish Bank will rebrand as Danske Bank on an all Ireland basis by the end of 2012.

New organisational set-up
The Group will create a new organisation structured around three business units: Personal Banking, Business Banking and Corporates & Institutions with the overall goal of ensuring a strong customer focus across all markets and a platform for future growth.

"With our new organisation, we push decision-making closer to our customers. This shift will make business operations simpler, faster and more agile," said Chairman of the Executive Board of Danske Bank Eivind Kolding. 

Gerry Mallon will continue as Northern Bank Chief Executive. Under the new structure from 1 June the Personal Banking and Business Banking divisions of National Irish Bank will merge with similar business units in Northern Ireland and report to Gerry Mallon on an all Ireland basis. 

Rebranding as Danske Bank
In a further signal of its commitment to the market place, Northern Bank and National Irish Bank will be rebranded under the Danske Bank brand name.  The rebranding takes effect by the end of 2012 in tandem with a similar rebranding exercise in the Group’s other banking operations.

Eivind Kolding continued:  "It is not without sadness that we say goodbye to the Northern Bank brand name and replace it with Danske Bank.  Northern Bank is a long-established and well-respected brand, but with our new organisational set-up, our overall ambition is to create an even better bank for our customers that is internationally recognised for its strength and expertise."

Customer focus
These changes are introduced to make business operations simpler, faster and more agile while also pooling Group resources under one brand name.  The changes do not affect customers’ day-to-day relationship with the Bank today.

Chief Executive, Gerry Mallon, added:  "The organisational changes announced today reinforce Danske’s commitment to Northern Ireland and further strengthen our ability to transform and achieve our growth ambitions.  Since becoming part of Danske Bank in 2005, our customers have benefited from the strength of the Group’s leading edge technology and innovation.  By rebranding as Danske Bank now, we will reinforce our position as an unrivalled market leader that is part of one of Europe’s strongest financial institutions.  We will continue to bring all of this capability to our customers alongside our considerable local expertise and banking relationships."


Notes to editors:

Read Danske Bank’s company announcement No. 7 dated 10 May 2012 at www.danskebank.com

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