Customers across Northern Ireland will bid a final farewell to Northern Bank today as it officially starts trading as Danske Bank.
The rebrand, which was announced in May of this year, will see Northern Bank take on the name of its parent company, Danske Bank Group.
Commuters in Belfast’s city centre this morning will be the first to catch a glimpse of the new Danske Bank branding around its head office in Donegall Square West, with the signage having been unveiled during the night. Across Northern Ireland new Danske Bank signs will go up above the doors of every branch and finance centre over the next two weeks.
To mark the name change, Danske Bank has also launched a number of new offers. Until 21 December 2012 there will be no arrangement fees on residential mortgages for new or existing customers. The Bank has also launched a savings product which is a 3 year fixed term account with an interest rate of 3.50% Gross / 3.38% AER. Both offers are available from today until 21 December. Additionally, the Bank will be offering new incentives for business start-ups, switchers, rapidly growing and exporting small businesses.
Head of Danske Bank UK and Ireland Gerry Mallon said:
“We are truly excited about the future of Danske Bank in Northern Ireland as part of a successful, secure European banking group. We live in a new normal - in a world and society that is undergoing great changes. As a bank, we are responding to that new world normal with our 'New Standards' strategy. Today, coinciding with our rebrand to Danske Bank, we are also launching our new marketing campaign.
“Understandably there may be some sadness around saying goodbye to the Northern Bank name, which has been part of the fabric of local life for over 200 years. However supporting customers with expertise and local knowledge built up over the years will remain at the very heart of our business. For seven years now, customers have been experiencing what Danske Bank Group has to offer and year after year we have continued to invest in the services we offer our customers. The most recent Danske addition has been the launch of our tablet banking app, a first in this market. Our change of name today gives us a unique opportunity to create an even better bank for our customers.”
A similar exercise is taking place across the Group today as all brands within the Danske Bank Group change their name, including Ireland, Norway, Finland, Latvia, Estonia and Lithuania. A Group wide marketing campaign which kicks off today will launch the new strategy in all markets.
Customers’ account numbers, sort codes and general account facilities remain unchanged. As they are due for renewal, customers will receive new Danske Bank branded cheque books, debit cards and credit cards.
The Bank’s website has changed to www.danskebank.co.uk. Other changes include the use of Danske Bank instead of Northern Bank in product names.
From mid 2013, Danske Bank branded notes will start to be issued. Northern Bank branded notes will continue to be circulated and will continue to be accepted in retail outlets.
Notes to Editors:
Terms and conditions apply to both limited offers. These are available at any of our branches in Northern Ireland and on our website at www.danskebank.co.uk.
Today Danske Bank Group operates in 15 countries worldwide, with more than 20,000 employees, five million retail customers and a significant share of the corporate and institutional markets.
Danske Bank in Northern Ireland has c. 1250 employees and 63 branches.
‘Danske’ means Danish and is pronounced Dan-skah