The Silverbirch Hotel in Omagh has completed a multimillion pound refurbishment in a bid to increase its share of the business event and wedding markets. Due to the popularity of the hotel’s new facilities, 25 additional jobs have also been created. Part of the investment was supported by Danske Bank.
The hotel has been transformed in a three phase refurbishment that has taken two years to complete. Renovations included an extension and complete refurbishment of the existing business centre and the construction of a new two storey event space.
A number of the external features of the hotel such as landscaping and parking have also been upgraded. The family-run business currently employs 120 staff and will celebrate 40 years in business later this year.
Allan Duncan, Owner of Silverbirch Hotel, said: “In 2015 we started a radical three phase development plan to bring new life to the hotel. We knew in order for us to remain as popular as ever with our customers, we needed to invest and keep modernising the hotel.
“Our previous event space was dated, had a limited capacity and was in need of renovating. We completely demolished the space and started again, creating a two floor event space. The ground floor level is our new event space for private hire and can hold up to 700 guests. The first floor banqueting suite can cater for weddings and dinners for up to 400 guests. This makes it one of the largest venue spaces for hire in the local area and will help us cater for large wedding parties.
“Live music and comedy shows in our new ground floor entertainment spaces have proven so popular that we’ve taken on another 25 staff. Silverbirch has something to offer everyone and we feel it puts us in a unique position to attract business from right across Northern Ireland.”
Robert McGill, Business Manager at Danske Bank, commented: “The Silverbirch Hotel has been a mainstay in Omagh for almost four decades now. The owners have invested heavily in the business over the past number of years and this is a key indication of their commitment to not only the sector but to the local area.
“The hospitality sector remains one of the biggest contributors to our economy and this latest investment is proof that local businesses still continue to thrive during difficult times.”